here it is...the final of rapala! i completely changed my design but it was just plain horrible. i think this one was a bit more successful. one thing i was having trouble with was the headline so i just decided to simplify a bit. i divided the headline with the two black lines and the block of text. i think it works out pretty well. it was mentioned that the ad should show the result of the product so in this case pictures of people holding up the fish they have caught. i put three on the page to emphasize the effectiveness of this particular product. meh overall i like this layout way more than my initial idea. glad this ones done.
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